Chief Customer Officer 2.0
How to Build Your Customer-Driven Growth
CX is constantly a part of my dialogue at work, and Bliss is the founder of CX certification. She breaks it down into five strategic CX concepts. Even if you are not in a business that focuses on CX, this is a really fascinating book to anyone because CX effects everyone on a daily basis. We are the subject of it all the time, which they may not realize. The book gives practical advice and action items to create a long-term strategy to change a company. Her examples definitely made the book more relatable and easier to understand.
A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers.
• Hardcover: 288 pages • Publisher: Jossey-Bass • Product Dimensions: 6.4 x 1 x 9.2 inches • Shipping Weight: 14.1 ounces